How super funds are getting creative to make you care about your retirement

Aussies are known for being laidback, especially when it comes to their super. But they can’t afford to be ambivalent about their future retirement.

So how do funds overcome the myths and the misconceptions, the disinterest and doubt, to get you to genuinely engage with your super?

Good returns and low fees are important, but today investors are looking for more.

And super funds are having to work harder to win you over.

In this episode of Friends With Money, senior journalist David Thornton is joined by Chantal Walker, Active Super chief digital and marketing officer, to find out how super funds are turning to better technology and responsible investment to get Aussies to pay attention to their retirement savings.

For similar articles go to https://www.moneymag.com.au/super